The Power of Active Voice on Website Copy

21 Jan

Your website will require an entirely different kind of writing style while marketing your self,  than the one you used to write your work in the first place. Since your website is the most important marketing tool as an online author, you have two choices: write the copy yourself or hire/beg/blackmail someone else to do it.

But if you’re in the position of copy writing for yourself, then here is a word of advice: edit for active voice.

In the context of your work, you will use both active and passive voice. While you still may want to favor active voice in creative writing (more on that later), passive voice is sometimes more appropriate. It takes the object of the sentence and transforms it into the subject, which can leave a reader questioning certain intent, and especially true if the subject is left out completely. However, in the context of an e-book the reader’s expectations allow you time to develop unique characters and languages, uncovering “subjects” as the story unravels.

This is not true on the web, and especially not when you’re wearing a marketing hat. Building your website copy is very different from creating your comic. It’s more strategic, and builds towards one simple action: purchasing your comic work.

What is Active Voice? It is the grammatical voice, or structure, in which the subject of the sentence performs or causes the action expressed by the verb.

Example: I love burritios.

The subject (I) performs the verb (love) to the object of that love (burritos).

In contrast, passive voice flips the structure so that the object stands in for the subject, and the actual subject becomes the patient.

Example: Burritos are loved by me.

When you write for the web, your voice needs to be clear, energetic and ACTIVE. Passive voice can create an awkward sentence structure that lacks energy. Self-publishing e-book authors who have 5 seconds or less to engage their audience on their website need to pack a punch with copy, and active voice will help you achieve this.

I recommend that you first write your copy despite structure, and then edit for active voice once you have defined your objectives. Apply this edit to your headlines, call to actions, tweets, facebook posts… any context in which the reader has a few precious moments to decide whether or not they should click.

Internet Marketing Tools for Comics Professionals

18 Jan

What is the one of the most valuable internet marketing tools in any comic professionals? It’s easy really. The website!

Out of all the ways to get noticed online, the best way to market your self  is through your work — become your own personal brand. Readers will find your website when they google you later to learn more, and it can also help them make the decision to purchase your ebook.

As the internet has evolved, one thing has remained constant: the personal website (or blog). While a lot of services may tell you to market yourself using social networks like Twitter, Facebook and Google Plus, professional writers and authors point to their blog as the #1  return on investment, according to recent studies reported in Not A Gold Rush, by Dave Cornford (seriously, we recommend this book).

In this post, we are going to show how to exactly to get started with this.

We recommend starting with Google Sites and/or WordPress. These are user-intuitive platforms that will help guide you, and provide decent support. After you’ve selected your hosting provider, installed your content management system and begin to layout your website, you may want to check out some of Google’s free marketing tools, like Search Engine Optimization and Google Analytics. After all, the point is to be visible, and give your readers somewhere to engage.  They will also help maintain your website, a separate topic that we’ll cover later.

Creating a website is a science in itself these days, and it is also your best asset in marketing your ebook. If you were going to spend one hour a day marketing yourself online, a website is the best avenue. Social Media can provide some good return on effort, but requires a lot of time and investment.

Wouldn’t you rather be spending your time writing than tweeting?

Think of this article as an introduction to a whole series. In this series we are going to get down to the nitty gritty of website creation. We will be covering what is the best to do, and what NOT to do.

There’s a number of services now that can help the newly minted author get started:

  • sites.google.com
  • wordpress.org
  • joomla.org

Stay tuned.

 

Why are we here?

18 Jan

Welcome. The main question for this site is: Why are we here? Why a blog dedicated to comics marketing? There’s certainly enough sites on the web already on the web around marketing. But that’s the main problem.

There is a lot of noise.

In the current web world, there’s too much noise. Constant change. Constant new technologies. The comics professional does not know where to start. Do you need do social media? Is it necessary? Are Google + and Twitter the wave of the future?

That’s what this blog is for. Comics is my main passion in life, and  internet marketing is my career of choice. I’ve been doing it now for over 8 years. This site is built to help the comics professional market themselves appropriately. This site is for any of the following:

  • Artists
  • Writers
  • Editors
  • Comics Retail Owners
  • Web Comic Publishers
  • Corporate Comics Professionals

In the end, it’s all gravy really. Comics should be a community of people wanting to help each other out. Welcome to the Unseen Eye. I hope you learn a thing or two about marketing, and grow your online audience.